Onoda is a charming little Japanese shop in Zurich's Old Town. We had the pleasure of developing the branding for Onoda. Onoda offers authentic Japanese everyday products made by small businesses and artisans throughout Japan.

O means small in Japanese, Onoda means small rice field and is the owner's surname. We placed this O at the center of the branding, as a letter and as the Japanese character 小. This character is associated with growing grasses, but also with mountains and hills. Onoda is small but fine, which applies to the name, the shop, the alley in which the shop is located, as well as to the owner herself. For the business cards, we chose a rough natural paper. The icon was embossed on the card tone-on-tone with an elegant shine. We also designed the shop window, a sign for the exterior lettering or the carrier bag.

www.onoda.ch