FRIDAY

FREITAG

For the F707 STRATOS – the FREITAG backpack made from discarded truck tarpaulins and never-deployed airbags – we designed various communication materials. On the one hand, the so-called hangtag, which is located in the flap of each individual piece. It includes, among other things, the folding instructions for the backpack, which can be made very small and stowed away. For the image campaign for the STRATOS, we designed overalls. And for the numerous FREITAG stores around the globe, we developed the design for the shop windows.

F707 STRATOS hangtag. This is inserted into the tarpaulin flap.<!--nl--><!--nl--><!--nl--><figcaption>F707 STRATOS hangtag. This is inserted into the tarpaulin flap.<!--nl--><!--nl--></figcaption><!--nl--></figure><!--nl--><!--nl--><!--nl--> <!--nl--><div class=
Hangtag front side with all product information.<!--nl--><!--nl--><!--nl--><figcaption>Hangtag front side with all product information.<!--nl--><!--nl--></figcaption><!--nl--></figure><!--nl--><figure><!--nl--><img src= Design of overalls for the F707 STRATOS photo shoot.<!--nl-->Photo: Simon Habegger<!--nl--><figcaption>Design of overalls for the F707 STRATOS photo shoot.<!--nl-->Photo: Simon Habegger</figcaption><!--nl--></figure><!--nl--><!--nl--><img src= Description
F707 STRATOS POS design for the FREITAG stores.<!--nl-->Photo: Philip Frowein<!--nl--><figcaption>F707 STRATOS POS design for the FREITAG stores.<!--nl-->Photo: Philip Frowein</figcaption><!--nl--></figure><!--nl--><!--nl--><!--nl--><img src=

Further projects

All