For Omé – a Western Swiss label for hair accessories made from fabrics from renowned haute couture houses – we developed a corporate identity that combines elegance, sustainability, and ethical awareness. The logo gives scrunchies and other products a distinctive character and makes an equally striking impression on packaging and printed materials.

The icon was developed directly from the typography, creating a close visual connection to the lettering. At the same time, it forms the basis for a flexible graphic pattern. Formally, the symbol is reminiscent of a bracket or a band, while its soft, almost heart-shaped appearance conveys warmth, intimacy, and quality.

The visual system translates the brand's commitment to high-quality, sustainable products as a conscious alternative to fast fashion into a clear, timeless, and elegant design language.

www.omeatelier.ch