Mrs. Moon

Frau Mond

The Frau Mond label deals with the distribution and cultural exchange of Japanese art and design in Switzerland. The founder compares her work to the moon. In comparison to the sun, she remains in the background and reflects light onto talents from Japan. She would describe her personality as water. It is constantly in motion and adapts to the needs of her customers.

For the branding of Frau Mond, we were inspired by the philosophy of "I Ging". This explains the entire universe through an increasingly complex combination of strokes. Water is represented by an arrangement of three horizontal strokes, a balanced combination of Yin and Yang. The circle stands for the moon, but at the same time also for Japan. To produce the business cards, we chose foil stamping. Through the reflection of light, the visualization of the moon constantly changes.

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